Professor James Tar Tsaaior is a Professor of Media and Cultural Communication in the School of Media and Communication, Pan-Atlantic University, Lagos, Nigeria where he teaches cultural communication, media studies, creative writing and postcolonial studies.

He is also the Director, Academic Planning of the University and editor, Journal of Cultural and Media Studies. James was also a Leverhulme Trust and Isaac Newton Visiting Research Fellow, Centre of African Studies/Wolfson College, University of Cambridge, UK and a participant in the International Faculty Programme, IESE Business School, Barcelona, Spain. He was a visiting scholar, Centre for African American Studies, Princeton University, and also at Barnard College, Columbia University, USA. James is a media consultant and is a published poet.

His broad research and consultancy interests include African Studies, Cultural Communication as well as Literary/Media Theory and Criticism, the New Media and Film Studies. He brings to Gotcha, his knowledge of the media, cultural diversity and communication across cultures.