Our in-depth knowledge of retail atmospherics, behaviour modification and cultural communications helps us to understand how consumers behave as shoppers across different trade channels. We leverage on this knowledge to design promotional strategies that can be deployed in both the formal and informal markets of Nigeria and the rest of Africa.

The behaviour of shoppers in relation to the many atmospheric cues that exist in modern trade gives an insight to the question of why consumers buy a particular product. At Gotcha, we help brands profile their shoppers, what they buy, where and when they buy and the reason for buying. Leveraging on point-of-sale technology, our experience and knowledge facilitate the development of robust behaviour modification techniques that unearths shopper behaviour and drives consumers to the brands we manage.

Our shopper marketing solution helps brands to influence shopper behaviour and positive buying decision.