This is where we bring the spirit of brands to life. At Gotcha!, we take a holistic approach to ideation. Everyone involved in a project is free to think and act in a way that produces the most creative results. We are consumer-centric: driven and inspired by the consumer. Our goal is to achieve top of mind for brands across all consumer segments. We apply the five senses, plus the sixth and every action we take is driven by clear consumer insight and is directed by uncluttered, realistic thinking about your customer, your brand and the places they all connect. Our job is to ensure that these brand interactions result in effective, measurable and sustainable change.
During activation, premium is placed on project management; promotional staff briefing; Logistics; Communications audit; facilities management and budget control. Results are amplified using the myriads of social and digital media platforms that exist today to stimulate “talkability” and create what we refer to as the Digital Experience.