Training
The influx of renowned brands, as well as new entrants into the Nigerian market has generated an exciting sense of competition for the consumers’ pocket. Huge financial resources are expended annually in the sales, marketing, advertising and experiential campaigns by these brands aimed at driving consumer preferences at the point of purchase, increasing market share and ultimately, the bottom-line
This workshop, developed by Gotcha Communications and facilitated by the School of Media and Communication, Pan-Atlantic University Lagos, therefore, provides a robust platform where practitioners and leaders in the experiential marketing industry will deepen their knowledge, competency and skills in the sub marketing segment of Product Merchandising and Brand/Sales Activation. This three-day workshop will avail participants the skills and knowledge required to plan, execute and evaluate successful campaigns and build repeatable models that guarantees long term business results.
Specifically, the focus will be to:
Key learnings:
In this information packed course, you can expect to learn the following: